Harbor House Prevention Programs were established to promote safe, healthy and substance free environments in the communities they serve. They work with individuals, families, workplaces, schools and community and faith-based organizations. In 2020, a statewide youth outreach initiative was created called R.A.A.D. – Rise Above Alcohol and Drugs. Rightmind was asked to help promote this new campaign. Due to the pandemic, many schools and organizations have been closed or have limitations on outside visitors in place. In person outreach just wasn’t possible. The solution was to create of a series of short videos to run in-stream on YouTube that targets area youth. Since the campaign launch in July 2020, the results have been well over 300,000 impressions with an over 42% video view rate.